There is a major shift from traditional marketing to the digital era. Nonetheless, that does not mean that traditional advertising is no longer effective. The primary difference is the medium used to pass the message to the audience. Traditional marketing uses newspapers and magazines, while digital marketing utilizes methods such as emails and websites. Both […]
Continue ReadingThere was a time when marketing was a mixture of hard work and extremely pricey. A business had to work countless hours behind the scenes to publish their advertisement in newspapers or book a slot on a popular channel. Even then, these strategies were not sustainable enough to entice consumers and keep them for the […]
Continue ReadingRansomware attacks have become quite common. You must have heard headlines throughout the years 2021 and 2022. Companies today hire an intelligence team to fight ransomware first and start their business second. This is because of the negative effects that this ransomware effect has on their businesses. Effects that not only reduce the quality of […]
Continue ReadingScamming is now rampant more than ever as technological advancement has provided several opportunities for fraudsters to leverage. There is the wire or money fraud transfer, in which a “friend” or “lover” you met online convinces you to send money to them to help them out of a seemingly dire situation. There’s also phishing, in […]
Continue ReadingWith the advent of the internet and online marketing, the business of marketing agencies is booming. Nowadays, you can easily find a marketing agency for almost all your marketing needs. As a business, having the option to outsource non-core tasks like marketing and advertising to an agency saves you a lot of hassles. Moreover, it […]
Continue ReadingThe retail industry has seen a lot of ups and downs, especially in the past two years. Ever since the pandemic broke, those changes were quite evident. For example, Amazon made a fantastic leap from a 2 billion monthly average visitor statistic to a 2.3 billion and then a 2.8 million in just this much […]
Continue ReadingManaging people is perhaps the most daunting task for business owners. Even small organizations with few employees struggle with functions like recruitment, onboarding, training, performance, payrolls, and benefits. The challenge may actually be more daunting because they cannot afford dedicated HR managers. At the same time, missing out on these processes can affect the bottom […]
Continue Reading