Brands want to portray themselves in the best way to impact the target audience positively. It helps them earn their potential customers’ trust, so they can effectively market their products or services. Companies cannot properly convey their brand message without implementing sound communication strategies. As a business owner, you should be aware of the essential […]
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Unfortunately, small businesses do not boast extensive resources like larger organizations. The economy is still pretty uncertain, meaning every penny within your small business counts. The slightest shift in your expenditure in either direction could increase your productivity or cause a nose dive. As a manager or business owner, you might wonder whether you need […]
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Software as a service (SaaS) is a highly lucrative niche, given that every business today is searching for software solutions to boost efficiency. But even at that, the competition may be intense, especially when your software isn’t exactly unique. But even if it is, how do you break into the market, expand your reach, and […]
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There is a major shift from traditional marketing to the digital era. Nonetheless, that does not mean that traditional advertising is no longer effective. The primary difference is the medium used to pass the message to the audience. Traditional marketing uses newspapers and magazines, while digital marketing utilizes methods such as emails and websites. Both […]
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There was a time when marketing was a mixture of hard work and extremely pricey. A business had to work countless hours behind the scenes to publish their advertisement in newspapers or book a slot on a popular channel. Even then, these strategies were not sustainable enough to entice consumers and keep them for the […]
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Ransomware attacks have become quite common. You must have heard headlines throughout the years 2021 and 2022. Companies today hire an intelligence team to fight ransomware first and start their business second. This is because of the negative effects that this ransomware effect has on their businesses. Effects that not only reduce the quality of […]
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Each day brands are pulling all their strings to fine-tune and develop new solutions for the evolving customer needs. The success of a new or redefined product is largely dependent on the product development process. This is undoubtedly a critical area that deserves utmost attention because it heavily decides the future trajectory of your company. […]
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Scamming is now rampant more than ever as technological advancement has provided several opportunities for fraudsters to leverage. There is the wire or money fraud transfer, in which a “friend” or “lover” you met online convinces you to send money to them to help them out of a seemingly dire situation. There’s also phishing, in […]
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With the advent of the internet and online marketing, the business of marketing agencies is booming. Nowadays, you can easily find a marketing agency for almost all your marketing needs. As a business, having the option to outsource non-core tasks like marketing and advertising to an agency saves you a lot of hassles. Moreover, it […]
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The retail industry has seen a lot of ups and downs, especially in the past two years. Ever since the pandemic broke, those changes were quite evident. For example, Amazon made a fantastic leap from a 2 billion monthly average visitor statistic to a 2.3 billion and then a 2.8 million in just this much […]
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